Washington
Many in the newspaper business have embraced the Internet warily. For all the promise the Web platform has, it also holds some big pitfalls.
Yes, the online world offers potentially broader audiences and the promise of cutting costs by slicing into publishing and circulation expenses.
But the free content model on the Web is particularly scary for newspapers.
If the content online is free, why would people bother to subscribe to the paper? And once enough readers flee, circulation falls and advertisers find less reason to buy ad space. Perhaps even more alarming, the numbers increasingly suggest that online ads may never match the revenue base that print ads do.
“”Homepage for Women Empowerment cell
